You might be asking yourself, why would FLC make that change?
The main reason for the switch is to streamline reporting on FLC’s Facebook communications. Using Facebook Insights (free reporting tool with Facebook Fan Pages) will help FLC to better understand it’s Facebook audience and better analyze the messages posted.
FLC is continuously striving to improve the ways we can distribute resources to literacy organizations and advocates. We want to know what you like, don’t like, what you need, don’t need, etc… Using the reporting tools allows FLC to hone in on these aspects and cater to audience activity.
FLC’s Blog (that you’re currently reading) has it’s own reporting tool (thank you, WordPress.com – FREE) and relays important stats about visitors, posts and activity.
We also do our best to track our twitter activity (our handle is @FloridaLiteracy – follow us!) with free tools like TweetStats and TweetBeep. These reports help us to track our tweeting frequency, rate of follower increase and FLC mentions.
Reporting on FLC’s website is made easy with Google Analytics (free tool) – we are able to track our visitor’s activities, popular pages and most importantly, how website visitors find FLC – through search engines, social media outlets, other literacy sites, etc…
All of these reports help organizations, like FLC, to better analyze and adjust messages to satisfy our audiences. They also help determine ROI by answering these questions: Are the social media sites worth it? Are they driving traffic to our “literacy info mecca” (aka: www.FloridaLiteracy.org)? Are they effective in relaying literacy information, resources and news? Are our audiences receptive and interactive? These questions are important to answer when evaluating these types of communication methods.
Does your organization employ any of these tools or others? If so, tell us what you’ve found!