Health Literacy and Conference

8:01 a.m.: A young man approaches your clinic window in silence, bending and flexing his fingers while looking you straight in the eye.

8:02 a.m.: The young woman standing behind him moans: Mijn hoofd doet pijn.

8:03 a.m.: A client calls: “A doctor friend thinks I might have fractured my tibia. What is a tibia, anyway? Is there some kind of over-the-counter medication for that?”

You’ve got a long day ahead of you!

“Say What?” is an interactive presentation that challenges participants to bridge the communication gaps that impact health literacy, especially due to education, language, culture and sensory challenges. Health literacy is the ability to obtain, understand and use basic health concepts, information and services in functional ways that enhance health. Presenter Chris Tittel takes health literacy into consideration every day in his role as public information officer and marketing director for the Monroe County Health Department. Health literacy is key to effective public relations and marketing, especially when researching, drafting and editing press releases, communicating one-on-one with members of the media and the general public and knowing where to refer anyone in need of particular services. “Say What?” also offers tips and tools that can help anyone working in the health care setting communicate more effectively with the general public, clients and each other.

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