John Sanchez, an AmeriCorps* VISTA at the Florida Literacy Coalition, has been updating our YouTube channel with resources for students and educators. Here is a video found on the Financial Literacy for Practitioners playlist.
With the 29th annual Florida Literacy Conference just around the corner, we’d like to round off our pre-Conference blogs with a Live-streaming schedule for those of you at home. This year FLC will be live-streaming some sessions onto both FLC’s Google+ Page and its YouTube channel via Google+’s Hangout on Air feature.
Unfortunately viewers of the live-stream will only view some of the larger conference sessions, but we encourage you to check these out. They will be informative, enjoyable, and even inspirational. If you’d like to view a session that will be live-streamed, please follow the instructions below:
- First, create a Google+ profile or a YouTube account so that you may access FLC’s live-stream. Signing up for either is free. Please visit this link to sign up for Google+ if you already have a Google account, such as Gmail or YouTube, or click here to create a Google account.
- Once you sign up, be sure to add the Florida Literacy Coalition’s Google+ Page to one of your Circles or subscribe to the fliteracy YouTube channel. Adding a person or page to a Google+ Circle is the equivalent of a Facebook friend.
- Lastly, at the time of the session which you’d like to attend virtually, visit FLC’s Google+ or YouTube and click the play button on the Hangout on Air video. You’ll begin to start viewing the event live!
2013 Florida Literacy Conference Live-Streaming Schedule
Wednesday, May 8:
- 9:30-11:00 a.m.- Opening General Session
Thursday, May 9:
- 3:15-4:30 p.m.-Exploring Social Media with FLC
- 6:30-8:30 p.m.-Florida Literacy Awards Banquet
Friday, May 10:
- 11:30a.m.-1:00p.m.-Closing General Session & Luncheon
Last week FLC hosted its 10th annual Leadership Institute, where speakers came to share their knowledge with representatives from various literacy-based organizations from around the state of Florida. On Friday of this two-day event, Annie Schmidt and I presented on using social media to help expand your digital storytelling efforts. For those of you who were there, thanks for attending, and for those that weren’t, here’s a brief review of what was covered.
Social media isn’t like traditional marketing. Instead of the typical one-way marketing scheme where you share content with others in hopes that they will be interested enough to reach out to your organization to join your cause, social media works best when you engage in a conversation with your audience. The hit rate for the traditional type of interaction is far from ideal. Luckily, social media has transformed the way organizations can use marketing and storytelling strategies to better suit their mission. This transition which social media has made allows for us to engage in real time communications with our community. Knowing this difference is crucial to having success with our social media platforms, whichever they may be.
As stated in mine and Annie’s presentation, social media isn’t about follower count and accumulating “likes” to get a better klout score (yes, in this case with a K, not a C). Social media is about connecting to people. True, social media is used to increase your reach on your target audience, but it all comes down to building and maintaining relationships. Increasing reach is important only to drive traffic to your social media platforms and then subsequently to your website. Furthermore, what’s most important is that your storytelling is effective so that members of your community become more active with your organization. Whether that means volunteers becoming annual donors or donors becoming advocates, getting followers to take that next step is key.
Once you realize the fundamental goals of social media, it’s time to choose a platform, or platforms, which will best serve you and your community. Questions to consider are:
- Who am I targeting, and what is my audience’s demographic(s)?
- What content do I want to share with my community?
- Has my organization already established a presence on social media, and if so on which sites?
- What’s the best medium to help effectively tell my organization’s story?
There are many different social platforms to choose from. The most common are Facebook, Twitter, Pinterest, Google+, YouTube, and WordPress; each of these has its pros and cons. The trick is finding out which site is right for you. For help in making this decision, please look at Digital Storytelling with Social Media where you can see the Prezi which we used at the Leadership Institute.
By now you probably know, even if you aren’t attending, that the 10th annual Leadership Institute will be occurring tomorrow, Thursday, March 21, and Friday, March 22, at the Hilton hotel in Altamonte Springs. This professional development opportunity is a chance to hone your skills and learn how to better enhancing the quality of your organization’s programs.
Even though you might not be attending the event this year, don’t fret! This year FLC will be live-streaming the two-day event onto both FLC’s Google+ Page and its YouTube channel via Google+’s Hangout on Air feature. The topics addressed include: The New GED Test Series, Fund Development, Learning Disabilities, Board Development, Volunteer Recruitment and Retention, and Social Media. There’s something for everyone!
All you need to do now is create a Google+ profile and/or a YouTube account. Signing up for either is free and simple. Please visit this link to sign up for Google+ if you already have a Google account, such as Gmail or YouTube, or click here to create a Google account. Once you sign up, be sure to add the Florida Literacy Coalition’s Google+ Page one of your Circles (basically the equivalent of a Facebook friend) and/or subscribe to the fliteracy YouTube channel. Then, at the time of the session which you’d like to virtually attend, visit FLC’s Google+ or YouTube and click the play button on the Hangout on Air video. You’ll begin to start viewing the event live!
Thursday, March 21, 2013
1:00 p.m. – 3:00 p.m. A Balanced Approach to Resource Development
Todd Ruopp, Unleashing Performance
Friday March 22, 2013
9:00 a.m. – 9:20 a.m. Using Volunteers to Support Career Pathways
Camille Davidson, Florida Literacy Coalition
9:20 a.m. – 10:20 a.m. Digital Storytelling with Social Media
Annie Schmidt & John Sanchez, Florida Literacy Coalition
Have you ever been to a comedy club or a coffee house when they have an “open mic” night? I love those events because it’s a time when the audience members can participate and determine what happens (in terms of performances).
Well, the “Open Mic: Bring Your Technology Questions” session at the Florida Literacy Conference will be similar! At 2 p.m., Wednesday, May 5, you get to determine what topics we cover! So bring any technology question you have. It doesn’t matter if it’s big or small!
Maybe you have always wanted to ask what Twitter is or how you might use YouTube with your students. Perhaps you’re wondering about wireless networking and why you should password protect your network. These topics and a million others are all fair game, so come & be a part of a unique, fun, relaxed, and informative session!